Q&A: TIAA Leads with Values and Gets Results
Oath sits down with Mark Elliot, CMO of TIAA, winner of a 2018 Brandblazer award for its campaign on difference makers in the nonprofit sector, to discuss what it means [...]
5 Critical Trends in Ad Tech Innovation
Marketing platforms are evolving as they expand their capabilities. Better technology, more innovation, and increased data capabilities give marketers smarter ways to reach people, and they expect platforms to offer [...]
4 Ways Machine Learning Can Elevate Your Brand
Machine learning can empower brands to make smarter ad buys to reach beyond the device. Finding customers where they are requires a diverse set of accurate data signals combined with [...]
These Are the Ad Formats You’ll Want to Put on Your Holiday List
The innovative digital ad formats needed to win shoppers’ hearts and wallets this season.
How Princess Cruises Keeps Its Focus on Top-Deck Customer Experience
Today’s top travel brands look to appeal to consumers’ sense of identity, much the same way that fashion brands do.
Why Digital Advertising Is the Best Way for Financial Services Brands to Win Consumer Trust
46 percent of Americans believe they can’t trust these brands, according to the 2017 Edelman Trust Barometer.