Values-Driven Leadership Matters Now More Than Ever
The six core values guiding the Havas Group through tough times.
Use Measurable Marketing to Create More Meaningful Brands
Any CMO who’s worked through global financial recessions, wars and now a pandemic will have developed a performance-centric worldview.
What Does It Take to Connect With Consumers Still Stressed by Covid-19?
With connections to culture, entertainment and education becoming increasingly dependent on a Wi-Fi signal, new forms of burnout like Zoom fatigue and doomscrolling have surfaced. As an advertiser what do [...]
In This Era of Meaningful Media, Marketers Must Lead With Empathy
In the school of "be careful what you wish for," advertisers now have what they’ve always wanted—a captive audience.
Gaming as a Cultural Force Just Stepped to the Forefront of Entertainment
With millions of Americans quarantined at home due to efforts to contain the COVID-19 pandemic, gaming has exploded like never before to become the new social currency and a cultural [...]
To Effectively Market to Travelers, You First Need to Understand Their Motivations
Today, young travelers have been coined the Airbnb generation, while older travelers are perceived as the Marriott Bonvoy generation. It’s more complex than that.