How Digital Reality Shifts the Brand-Customer Dynamic
We’re only just beginning to understand the enormous potential that digital reality presents to marketers.
Cognitive Engagement Is the Key to Transforming Customer Experience
Data is really just the first step to customer-centric marketing. Once you’ve got data under control, a world of cognitive-enabled insights and engagement opportunities become available.
Find the Unique Pulse of Your Customer to Humanize CX
When everything seems to be data-driven, it can be easy to forget that customers are more than a set of metrics and numbers on a campaign dashboard.
What Do You Really Know About Your Shopper’s Motivations?
What is motivating consumers to want a more personalized experience with a brand?
4 Risks You Take When You Aren’t In Control of Your Data
Your ability to create standout customer experiences is synonymous with the strength of your brand.
Push Your Organization to Achieve Real Customer-Centricity
In order to get into a position to drive customer-centricity and cohesive customer experiences, accelerate innovation and deliver business growth, marketers need to take back control.
Consumer Interest in VR Has Dropped, But Digital Reality Is Ready to Take Off
Every year, Deloitte’s Digital Media Trends survey explores how consumer attitudes toward media have changed.
How Marketers Should Approach the New World of Mobile
Mobile marketing is going through a major change that takes it beyond the phone.
How Mobile Experiences Are Changing the Path to Purchase
It’s no secret that today’s shopping journey passes through a range of digital and mobile channels. And AR/VR, AI and the Internet of Things are only going to add more [...]
Why Your Mobile Marketing Strategy Needs An Upgrade
It’s time to shatter the old view of mobile.