Creative Commerce Is at the Center of Industry Change
Creative commerce is the seamless joining together of brand experience with consumer experience—leading to conversion.
Brand Activism in the Hot Seat at Cannes Lions
A new generation of activists is taking action on social and environmental issues and they expect the businesses they buy from to do the same. In response, brands are adopting [...]
Trust in Advertising Can’t Become a Thing of the Past
Anthropologists and others who study societies know that the ability of homo sapiens to trust strangers and, by trusting them, trade with them, sets humans apart from other species.
How a Chance Cannes Lions Introduction Led to Proud Whopper and Real Beauty Sketches
It all started with an introduction at the Cannes Lions International Festival of Creativity. A mutual friend thought Fernando Machado, then global VP of Unilever’s Dove, and Anselmo Ramos, at the [...]