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Here’s Why Disruptor Brands Are Going Direct-to-Consumer

Over Thanksgiving weekend last year, 108.5 million Americans shopped online, versus 99.1 million who visited physical stores, according to the National Retail Federation. That’s the first time more Americans hit [...]

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Here’s Why Brands Need Their Own Web Stores

Inviting someone to a party only to turn them away at the door is bad manners. Spending money to draw consumers to your website and then sending them somewhere else [...]