Why Identity Mapping Is Your People-Based Marketing Hero
The personalized customer experiences that the so-called “walled gardens” enable can be a lesson to brands and agencies to deliver and operate a truly customer-obsessed business model. The key to [...]
The Straightforward Guide to the Mobile Journey
Mobile advertising isn't just about creating ads that look good on phones. It's about understanding the people that carry those phones, and creating experiences that lead to a satisfied customer [...]