Keeping It Clean With the Cleaners [Video]

Adweek's Mad Woman Lauren Reeves takes a look under the sink and finds a world of repressed lusts


I'm Lauren Reeves and I'm here to break down what advertisements really mean, because if I know anything, I know hidden persuaders. Sometimes you can even smell them. So this week I've been looking at cleaning products. Turns out that underneath my sink there is a world of repressed feelings, emotions and lusts, and often pine scented. Hope you enjoy.



PS Here are those ads in full

Liquid Plumr Quickie

Liquid Plumr Double Impact

Mr Clean: The Origin