-Irish whiskey brand Tullamore D.E.W. is featuring its hometown in a charming new campaign. The campaign is a love letter to Tullamore and its townsfolk, filmed on location and starring local residents. The hero ad features many well-known people from Tullamore, including the town barber Andy and distillery worker Shane and local talent Sam Keeley. The spot follows a beloved dog, an Irish Wolfhound named Isobel, who has wandered off. The whole town bands together to find the animal. The spot was directed by Emmy-winning director Jake Scott of RSA Films with creative by Quaker City Mercantile. Thel Irish Wolfhound has been immortalized in Tullamore D.E.W.’s new logo and features prominently in the upcoming marketing campaign.
-In the latest episode of Yeah, That’s Probably An Ad, the team is joined by Lara Krug, CMO and evp of marketing at Kansas City Chiefs to talk about how the team is finding success on and off the field.
-Jersey Shore star Snooki has teamed with e.l.f. for a campaign called “Go SPF Yourself” that tells people to tan responsibly.
-New work from independent agency Humanaut coincides with the first national distribution for Pete & Gerry’s Pasture-Raised Eggs, and it features some animals you’d rather not get eggs from.
-Retail media networks must work toward standardization, something Europe’s Interactive Advertising Bureau aims to achieve by bringing together retailers in the region.
-The craziness of the internet and the often bizarre beauty and health trends are lampooned by Academy Award-nominated actress Kate Hudson in a campaign for Alma.
-A new film from UNHCR aims to invoke solidarity rather than indifference for the refugee crisis.