Wednesday Stir

By Kyle O'Brien 

-Financial services company Envestnet has partnered with Nickelodeon to bring financial advisement to Bikini Bottom. The company has teamed with the SpongeBob SquarePants team and its money-focused character Mr. Krabs to show how his experiences as a small business owner are universal, even if everyone’s business may not be fully underwater. In a series of spots by Boston agency HeyLet’sGo, an advisor dives into Mr. Krabs’ imagined finances through Envestnet’s next-generation Client Portal. Scenarios include the continued destruction of the Krusty Krab, how entertainment budgets can swell quickly, and how his family finances can be managed better.

-Mint and Aviation get the best of both worlds as Ryan Reynolds’ stake in the brands, plus his job at Maximum Effort, makes it possible for both brands to create a working relationship with the creative agency that feels a lot like an in-house.


-Adweek looked at how the Oliver Group is modernizing the marketing of pharma giant Bayer.

Sheryl Sandberg has officially relinquished her role as chief operating officer at Meta and has been succeeded by former chief growth officer Javier Olivan.

-As many companies plan for a potential recession, Coca-Cola, Unilever, McDonald’s and others aren’t cutting ad spend for now.

-Heineken’s “Heinekicks,” are sneakers with beer—a tie-in with the launch of Heineken Silver.

-Vodka brand Tito’s isn’t jumping on the seltzer bandwagon, but it is offering Tito’s in a Can, a portable 16-ounce insulated refillable can that allows consumers to mix their own cocktails.

-Meta has made thousands of dollars on ads promoting abortion reversal, a procedure that supposedly reverses the course of a medical abortion.