-Gatorade’s latest campaign from agency Isla is meant to appeal to the everyday sportsperson to show that “We All Sweat.” The campaign, which will run in Mexico, Brazil, Argentina, Colombia and other Latin American countries, states that sweat doesn’t care if you’re a pro or an amateur, and that everyone needs to be properly hydrated. The spot was directed by Nico Perez Veiga, with production by Primo.
-ADWEEK’s Media Agency of the Year winners have been announced, and Mediahub is the U.S. Media Agency of the Year.
-PHD has been named Global Media Agency of the Year, while Exverus Media is ADWEEK’s Breakthrough Media Agency of the Year.
-The latest ADWEEK magazine features Christina Aguilera, who is rewriting the playbook for women as co-founder and chief brand advisor for sexual wellness brand Playground.
-On the latest episode of AIQ, host Cathy Hackl sits down with Microsoft corporate vice president Kya Sainsbury-Carter to discuss how the software giant is leveraging AI to enhance advertising experiences.
–Caitlin Clark wore an Iowa jersey while breaking the NCAA women’s basketball scoring record, but State Farm, Nike, Peacock and other brands and networks were also on her team.
-Kentucky bourbon brand Maker’s Mark is supporting Vital Voices, a non-profit investing in female leaders taking on the world’s greatest challenges, with a limited-edition label designed by renowned artist Gayle Kabaker. In honor of Women’s History Month, consumers are invited to order the complimentary Maker’s Mark label and personalize it with the name of an inspirational woman in their lives.
Maker’s Mark wants people to customize their labels for Women’s History Month.