-Inspired by the art of Don Abel Rodríguez and made with Colombian barley, Colombian beer Club Colombia has partnered with ad agency Buentipo Anchor to create a limited-edition design for its most prominent brand Dorada that honors Colombia’s culture and raises awareness about Amazon reforestation. The “Una Historia Nonuya” campaign for the Anheuser-Busch InBev brand were crafted by Rodríguez and tell his story as the last native speaker of the Nonuyan Language, a native population from the Colombian Amazon. During his youth, Don Abel was selected by his people to become “The namer of plants.” A percentage of proceeds from the sale of the artfully decorated six-packs sold online and at select retailers goes toward funding Amazon reforestation.
-Dentsu Creative has hired a new CEO, former Gut partner Paulo Fogaca, to help drive the vision, strategy and positioning for the agency.
-Adweek’s Agency of the Year shortlist reviews the finalists for Global Agency of the Year category.
-Take a look at Adweek’s picks for the 30 best ads of 2022.
–Serena Williams’ new fragrance isn’t meant for the pulse points of women driving a Lincoln—it’s meant for the Lincoln.
-In a joint campaign, brands Lola and Pacifica are promoting sustainability during the holidays by telling consumers there’s only one kind of necessary wrapping: condoms.
-In the latest episode of Let’s Talk About Brand, host Christine Gritmon is joined by Andy Crestodina co-founder and CMO of Orbit Media Studios.