View Post Agencies | Brands | Campaigns | TV W+K Portland Launches First Work for Weight Watchers By Erik Oster on Nov. 25, 2014 - 3:15 PM W+K Portland has launched a new campaign for Weight Watchers, its first for the brand since winning creative duties back in April. In a new 60-second spot, W+K drops the celebrity-driven approach taken by previous agency McCann (w ...
View Post Agencies | Brands | Campaigns | TV Team One Introduces RC Coupe for Lexus By Erik Oster on Nov. 3, 2014 - 3:12 PM Team One is launching a campaign today to introduce Lexus’ first-ever RC 350 sport coupe and RC F performance coupe. The multimedia campaign is centered around a pair of broadcast spots promoting each of the new vehicles. In ...
View Post Agencies | Brands | Campaigns | People | Sports | TV David&Goliath, LeBron Tout Kia as ‘Fit for a King’ By Erik Oster on Oct. 28, 2014 - 12:54 PM David&Goliath teamed up with NBA superstar LeBron James in its latest effort for Kia, which recently extended its contract as “official automotive partner of the NBA.” In the spot, James emerges from the Kia’ ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital Deutsch NY, Ad Council Team Up for FEMA PSA By Erik Oster on Aug. 29, 2014 - 2:29 PM Deutsch, New Yorkteamed up with The Ad Council to create a PSA campaign for FEMA, in time for National Preparedness Month, reminding families to have a plan in the event of a disaster. Since, according to FEMA, 50 percent of famil ...
View Post Agencies | Brands | Campaigns Goodby, Adobe Go ‘Woo Woo’ Over New (Fake) Social Platform By Kiran Aditham on Jun. 16, 2014 - 10:20 AM In case you missed its premiere during this past weekend’s U.S. Open broadcast (and who can blame you, what with World Cup debut weekend and all–nice scheduling, PGA), here’s the new GS&P-created spot for Ado ...
View Post Agencies | Brands | Campaigns | People | Sports | TV TBWA\Chiat\Day Taps Messi, Kanye for Adidas By Erik Oster on May. 27, 2014 - 1:55 PM TBWA\Chiat\Day have launched the “All In Or Nothing” World Cup campaign for Adidas — the biggest in the company’s history, according to The Guardian — with a spot starring superstar Lionel Messi and f ...
View Post Agencies | Brands | Campaigns | Digital | What The?? W+K Launches the Only Interactive Site Where Hair Plays Huey Lewis Songs By Erik Oster on Feb. 18, 2014 - 10:41 AM W+K Portland has unveiled “The Power of Hair” for Old Spice, the “newest, never-been-done-before interactive digital experience.” The new site is an extension of W+K’s “For Hair That Gets Result ...
Agencies | Brands | Campaigns | TV W+K, Dodge Reveal a Couple More Dart ‘How-to’s’ By Bob Marshall on Nov. 8, 2012 - 11:35 AM Four months since the debut “How to Change Cars Forever,” WK’s Portland’s first spot for the Dodge Dart, it’s clear the campaign is now kicking it into high-gear with phase two. When we first posted t ...
Campaigns | People Meet John Varvatos: Fashionista, Crate-Digger and Chrysler Driver By Kiran Aditham on May. 12, 2011 - 12:35 PM Hey, if hip-hop stars and NFL athletes can dig the Chrysler 300, why can’t fashion designers? Well, at least John Varvatos seems to. Just like the car itself, the current New York resident is also “imported from Detroi ...
Campaigns | TV D&G Channels Spirit of Bay, Bruckheimer in Kia Super Bowl Spot By Michael Musco on Feb. 4, 2011 - 9:24 AM David&Goliath nixes the Yo Gabba Gabba gang and Heavy soundtrack in favor of a CGI-addled extravaganza starring everyone from Poseidon and aliens to tribal warriors with its 2011 Super Bowl entry for Kia and its Optima line. R ...