Team One Introduces RC Coupe for Lexus

By Erik Oster 

Team One is launching a campaign today to introduce Lexus’ first-ever RC 350 sport coupe and RC F performance coupe.

The multimedia campaign is centered around a pair of broadcast spots promoting each of the new vehicles. In “Face Off,” actor Wes Bentley (Seneca Crane in The Hunger Games, that creepy voyeur kid in American Beauty) confidently walks into a dark factory. As he glances at the Lexus RC Coupe, he likes what he sees (and for some reason lightbulbs explode as he unlocks the door) and he drives off smiling. The spot ends with the tagline, “Once driven, there’s no going back.”

“No Limits” was inspired by the RC F reveal video, and touts the vehicle’s powerful performance as barrier-breaking. It combines footage of the RC F racing through turns with athletes pushing their bodies to the limits.

Both spots launch today and will air during prime time, late night, cable, network television and cable sports, including “multiplatform ownerships within the Thursday Night Football Halftime Show on CBS and NFL Network.” In addition to the general market spots, “three additional RC F commercials geared toward multicultural audiences will also air at launch.” The broadcast efforts will be supported by digital, print and OOH executions.


Agency: Team One

Chief Creative Officer: Chris Graves

Group Creative Director: Jason Stinsmuehlen

Associate Creative Director: Ryan DiDonato

Senior Producer: Beth Hagen

Associate Producer: Tiffany Otoya

Account Director: Joel Dons

Account Supervisor: Adrienne Feldman

Director of Strategic Planning: Noel Sullivan

Strategic Planner: Alex Sharkey

Media: Rebecca Foster

Project Manager: Rosheila Robles


Production: Wondros

Director: Sophie Muller

Senior Executive Producer: Gina Zapata

Line Producer: Grant Jue


DP: Ben Seresin


Production Designer: Richard Lassalle


Editorial: Jump Editorial

Editor: Richard Cooperman

Executive Producer: Betsy Beale

Producer: Caroline O’Sullivan


VFX: a52

Flame Artist: Patrick Murphy

Flame Artist: Andy McKenna

Executive Producer: Megan Meloth

VFX Producer: Scott Boyajan


Music: U.N.K.L.E.

Composer: James Lavelle and Richard File

Track: Blackout


Sound Design: Stimmung

Designer: Gus Kovel

Producer: Ceinwyn Clark


Audio Mixing: Juice West

Mixer: Bob Gremore