Meet John Varvatos: Fashionista, Crate-Digger and Chrysler Driver

By Kiran Aditham 

Hey, if hip-hop stars and NFL athletes can dig the Chrysler 300, why can’t fashion designers? Well, at least John Varvatos seems to. Just like the car itself, the current New York resident is also “imported from Detroit” and his rock-influenced style is reflected in this latest spot from W+K Portland (hey, the man is buying an Iggy & the Stooges record and his boutique took over CBGBs if you’re looking for credentials).

Guess that now that the love letter to the blue-collar world of Detroit has been sent with the Slim Shady Super Bowl (and BrandBowl-winning) ad, W+K is just content to let celebs take the wheel and set this campaign in cruise control. But, at least we give props to the agency for enlisting one of our fave directors, Mark Romanek, to helm this spot. Credits after the jump.


Creative Directors Aaron Allen /Joe Staples
Copywriter Kevin Jones
Art Director Jimm Lasser
Producer Jessica Staples
Post Producer Jennifer Giannettoni
Account Team Thomas Harvey / Kelly Quinn
Executive Creative Directors Mark Fitzloff / Susan Hoffman
Agency Executive Producer Ben Grylewicz

Production Company Anonymous Content
Director Mark Romanek
Executive Producer Dave Morrison / SueEllen Clair
Line Producer Mark Walejko
Director of Photography Alwin Kuchler

Editorial Company Rock, Paper, Scissors
Editor Biff Butler
Post Producer Cassie Hulen
Post Executive Producer CL Weaver

VFX Company A52

Sound Design Company Stimmung
Sound Designer Gus Koven
Sound Design Exec Producer Ceinwyn Clark
Song (if applicable) Iggy & Stooges “No Fun”
Music design Alison Ables

Mix Company Lime
Mixer Rohan Young
Producer Jessica Locke