Campaigns | People LeBron Poses Rhetorical Question, Addresses Backlash in New Nike Ad By Kiran Aditham on Oct. 26, 2010 - 10:15 AM With the Miami Heat set to tip off the NBA season tonight against the Boston Celtics, it’s rather timely that W+K Portland unveils this Nike spot called “Rise” starring Heat forward and two-time reigning MVP LeBr ...