D&G Channels Spirit of Bay, Bruckheimer in Kia Super Bowl Spot

By Michael Musco 

David&Goliath nixes the Yo Gabba Gabba gang and Heavy soundtrack in favor of a CGI-addled extravaganza starring everyone from Poseidon and aliens to tribal warriors with its 2011 Super Bowl entry for Kia and its Optima line.

Really though, is there any chance in hell the agency/brand can triumph over last year’s spot? We think not, though at least a cameo from the animated crew could suffice.  Oh well. You can be the judge and the wait for the USA Ad Meter on Monday to see how it fared.


Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Associate Creative Director/Art Director: David Cuccinello
Associate Creative Director/Copywriter: Napper Tandy
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese

Production Company: Biscuit
Director: Noam Murro
Senior Executive Producer: Shawn Lacy
Executive Producer: Colleen O’Donnell
Producer: Jay Veal
Production Supervisor: Jennifer Berry
Director of Photography:  Toby Irwin

Editorial: Final Cut
Editor: Rick Russell
Executive Producer:  Saima Awan
Producer:  Jennifer Miller
Assistant Editor:  Jacob Kuehl

Telecine: Company 3
Colorist: Stefan Sonnenfeld

Post Production:  Animal Logic

Music & Sound Design: Stimmung
Composer: Robert Miller
Sound Design: Gus Koven
Executive Producer: Ceinwyn Clark

Audio Mix:  Lime
Mixer: Loren Silber