David&Goliath, LeBron Tout Kia as ‘Fit for a King’

By Erik Oster 

David&Goliath teamed up with NBA superstar LeBron James in its latest effort for Kia, which recently extended its contract as “official automotive partner of the NBA.”

In the spot, James emerges from the Kia’s new K900 luxury sedan at some type of glitzy red carpet event. The star struck valet stumbles over his words as LeBron tosses him the keys and says “Keep it close,” followed by the taglne “Fit for a King.” Entitled “Valet,” the ad is perfectly timed, breaking today on the opening day of the NBA season. It arrives as James rides a wave of publicity for his much-discusses return to Cleveland, which was celebrated in a recent Beats campaign. At any rate, the spot aims for a stylish simplicity, letting the ride — and LeBron’s endorsement of it — mostly speak for itself.



Agency: David&Goliath

Founder & Chairman: David Angelo

Chief Creative Officer: Colin Jeffery

Creative Director: Driscoll Reid

Creative Director: Chris Hutchinson

ACD/Copywriter: Chip Waters

Sr. Art Director: Richard Fischer

President: Brian Dunbar

Group Account Director: Brook Dore

Account Director: Mike O’Malley

Account Supervisor: Stacy Garibay

Account Coordinator: Lauren Kelley

Director of Broadcast Production: Paul Albanese

Executive Producer: Curt O’Brien

Director Business Affairs: Rodney Pizarro

Associate Business Affairs Manager: Camara Price

Associate Business Affairs Manager: Ann Shelton

Product Information Manager: Russ Wortman


Production Company: Imperial Woodpecker

Director: Stacy Wall

Executive Producer/Managing Partner: Doug Halbert

Producer: Laurie Boccaccio


Editorial: Spinach

Editor: Grant Surmi

Editor: Kevin Zimmerman

Producer: Jonathan Carpio


Visual Effects: The Mill

Executive Producer: Jo Arghiris

VFX Producer: Will Lemmon

VFX Supervisor: Randy Dill


Music Supervision: Squeak E Clean

Executive Producer/COO: Carol Dunn

Senior Producer: Amy Crilly

Composer: Justin Hori


Sound Design: Stimmung

Executive Producer: Ceinwyn Clark

Producer: Kristina Iwankiw

Sound Designer: Gus Koven