-Just in time for Pride Month, Visit Philadelphia will launch a 30-second TV spot airing on CBS New York and CBS Philadelphia that celebrates the LGBTQ+ community, highlighting a drag queen storytime in the birthplace of the nation. The spot features famed Philadelphia drag queens Brittany Lynn and Morgan Wells taking turns reading the children’s book “Giraffes Can’t Dance” by author Giles Andreae and illustrator Guy Parker-Rees. The audience includes a group of children and their parents in front of Independence Hall. The piece concludes by displaying the powerful message: “In Pursuit of A More Perfect Union,” with the word “perfect” rotating on screen into the words “kind” and “respectful.”
-Visible Wireless’ new Pride campaign with Madwell serves both the community and brand without feeling forced and disconnected.
-In the latest metaverse marketing podcast, the host sits down with Gary Vaynerchuk, of VaynerX to discuss everything from the metaverse, Web3, AI and beyond.
-Adweek looked at how Delta cooked up a storm with Top Chef: World All Stars.
-Remixing “Buy U a Drank” to “Buy U a Frosty,” T-Pain (or Fros-T-Pain) is teaming up with Wendy’s to celebrate the return of the Strawberry Frosty.
-Digital media and marketing group Jellyfish has been wholly acquired by The Brandtech Group driving their combined revenue to more than $1 billion.
-Having served as CMO for four years, Fara Howard has seen many versions of GoDaddy and she talked with Adweek’s Marketing Vanguard podcast about her experience.