Publicis Groupe has acquired Corra, an ecommerce company recognized by Adobe as the top commerce firm in North America. Corra will become part of Publicis Sapient, Publicis Groupe’s digital business transformation company, and will augment Publicis Sapient’s existing expertise in commerce solutions, including Adobe commerce and Mach Alliance composable commerce solutions.
The deal also extends Publicis Sapient’s offerings in digital and omnichannel commerce. In addition, Corra will bring dedicated resources that span many of Publicis Sapient’s SPEED (Strategy, Product, Experience, Engineering and Data & AI) capabilities.
Founded in 2002 and based in New York, with additional hubs in the U.S., the U.K. and India, Corra helps build some of the world’s fastest, most flexible digital storefronts for growing brands across retail, food and beverage, technology and electronics, health and wellness, and B2B industries.
In Corra, Publicis Sapient has won Adobe’s global digital experience solution partner of the year award seven times. The company continues to advance its leadership position as the only commerce partner to win the North American partner of the year awards for Adobe Commerce three times in recent years.
The Corra team will join Publicis Sapient, with CEO Ron Bongo and co-owners CTO Michael Harvey and president Rachel Weir reporting into the company’s commerce practice leadership.
“The acquisition of Corra marks a continuation of our strategic investment in the dynamic commerce space,” said Arthur Sadoun, chairman and CEO of Publicis Groupe in a statement. “Alongside the digital business transformation capabilities of Publicis Sapient and the impressive Adobe commerce suite, Corra only further accelerates our unique ability to connect brands via industry-leading technology services and solutions.”
The terms of the deal were not disclosed.
“We’re excited to welcome Corra to Publicis Sapient. Its depth of expertise as a leading partner within the Adobe and commerce ecosystems will enable us to offer our clients even greater options for how they can create powerful commerce experiences as part of their own digital business transformation,” said Publicis Sapient CEO Nigel Vaz in a statement.
Vaz continued that Corra’s strong leadership team, proven expertise deploying composable architectures at scale, broad depth of Adobe commerce capabilities and impressive client roster, will enable Publicis Sapient to drive even greater impact for existing clients and attract new business.
“At Corra, we’re centered around driving business growth for clients through a commitment to excellence,” said Bongo in a statement. “Corra and Publicis Sapient push the envelope across technology and delivery methodologies. Our expertise in Adobe and composable commerce, along with our heritage and values, are what brings our teams together and we’re excited to drive even more customer impact together with Publicis Sapient.”