In Visible’s Fun, 70s-Themed Gameshow Pride Campaign, Everybody Wins

The brand and Madwell tapped intergenerational LGBTQ+ creators announcing its year-round partnership with SAGE

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

In the wake of fumbled executions by several heavyweight brands that will become textbook examples of performative marketing, Pride month was off to a rocky start.

Thankfully, Visible Wireless’ new Pride campaign has arrived to show brands positioning themselves as allies to the community how it’s done: In a way that serves both the community and brand without feeling forced and disconnected.

The Verizon-owned wireless carrier and its agency, Madwell, kicked off the month with the cheekily named “No Straight Answers,” a 70s-themed game show paying homage to the decade in which the LGBTQ+ community began its now-annual celebration.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in