In Visible’s Fun, 70s-Themed Gameshow Pride Campaign, Everybody Wins

The brand and Madwell tapped intergenerational LGBTQ+ creators announcing its year-round partnership with SAGE

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In the wake of fumbled executions by several heavyweight brands that will become textbook examples of performative marketing, Pride month was off to a rocky start.

Thankfully, Visible Wireless’ new Pride campaign has arrived to show brands positioning themselves as allies to the community how it’s done: In a way that serves both the community and brand without feeling forced and disconnected.

The Verizon-owned wireless carrier and its agency, Madwell, kicked off the month with the cheekily named “No Straight Answers,” a 70s-themed game show paying homage to the decade in which the LGBTQ+ community began its now-annual celebration.



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