-Since meeting in art school, Italian natives and Joinery directors Marco Bellone and Giovanni Consonni have helmed campaigns for clients including Jeep, Coca-Cola, Luxottica and Fiat. Now, in a spot for La Marca Prosecco, “Optimism is a Mindset,” the directing duo draws on Italian roots. The sparkling spot follows a young woman through the streets of Syracuse, Sicily, as the ancient seaside town around her transforms into images of smiling faces, uplifting sayings, and disco balls. The spot also uses visual effects—including the magical filling of two champagne flutes out of thin air. The spot was done in collaboration with Ogilvy.
-Agency executives want their people back in the office but they also don’t want people who prefer working from home to resign in protest.
-The average payment terms from clients now stand at 60 days, though a third of agencies having been forced to extend their terms in the past 18 months in order to land contracts.
-Adweek has compiled 10 breakthrough plant-based food campaigns from the past year.
-The Golden Girls still has plenty of fans and now they can eat in a recreation of the show’s set at New York’s Golden Girls Kitchen.
-Looking to further its efforts in its pure-play consumer shift, McAfee has named Deirdre Findlay svp and chief marketing officer.
-Chip brand Pringles will return to the Super Bowl for 2023 for the sixth year in a row and will continue with its “stuck in” theme.
-Warner Music Experience is creating a Snapchat augmented reality try-on lens for Grammy Award-winning animated band Gorillaz.
-Get to know FCB Group India, Adweek’s 2022 International Agency of the Year.