Top 10 Plant-Based Food Marketing Moves of 2022

Standout campaigns featured heavy metal, mind control, flying chickens and Kardashian siblings

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American consumers may have lost some of their appetite for faux meat, but they’re still snapping up non-dairy ice cream, veggie-centric snacks, grain-based milks and egg substitutes at grocery stores, restaurants and fast food chains.

As the $7.4 billion U.S. industry has continued to grow, it has seen an explosion of products, meaning that distinctive, clutter-busting, strategic marketing is more important than ever.

Brands in the space have obliged this year, using everything from traditional 30-second spots to music festival activations, podcast parodies and eye-catching stunts to appeal to potential buyers.



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