Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
American consumers may have lost some of their appetite for faux meat, but they’re still snapping up non-dairy ice cream, veggie-centric snacks, grain-based milks and egg substitutes at grocery stores, restaurants and fast food chains.
As the $7.4 billion U.S. industry has continued to grow, it has seen an explosion of products, meaning that distinctive, clutter-busting, strategic marketing is more important than ever.
Brands in the space have obliged this year, using everything from traditional 30-second spots to music festival activations, podcast parodies and eye-catching stunts to appeal to potential buyers.