Agencies and industry organizations directly post original announcements on Adweek Wire. Adweek does not review or edit these announcements.

Media Vet Kevin Arrix Heads to XR Extreme Reach from DISH

“I am thrilled to join a talented team focused on solving clients' biggest business challenges. I strongly believe XR can continue to drive greater advertising accountability and impact through its creative data intelligence, innovative technology and unprecedented service,” said Arrix. “It’s an exciting time to join XR and I look forward to building on the foundations currently in place and helping to lead the charge in this next phase of growth.”

Last week, XR Extreme Reach, a global technology company that powers the creative economy, announced another key leadership appointment, as it shared news that Kevin Arrix was appointed Chief Growth Officer.

Arrix reports to Jo Kinsella, Group President of SourceXR and will spearhead XR’s global creative platform sales. He will be responsible for global revenue teams and growth.

Prior to joining XR, Arrix was Senior Vice President of DISH Media, overseeing the team responsible for driving ad revenue across DISH, Sling TV and Sling Freestream including Sales, Operations, and all ad tech, data and measurement partnerships.

Read more about this exciting news here and meet up with XR executives this week in New York City, if you are attending the AdTech Ecomomic Forum.

Headquartered in Austin and Boston, Purpose Worldwide is a full-service marketing and communications agency that empowers the global innovators we serve to drive their purpose and growth. Purpose Worldwide's portfolio of brand, agency, technology and not-for-profit clients include Ad Fontes Media, Barometer, Bounteous, BRIDGE, Countable, Civics Unplugged, The CMO Club, Habu, Franklyn West, International Panel on the Information Environment (IPIE), Jebbit, Kiswe, Lowe's One Roof Media Network,, Oxford Road, Quan Media, Reach Mobile, Reset Digital, SafeGuard Privacy, Salesforce, Together for Safer Roads, U of Digital, The Trust Project and many others.