As Demand for Privacy Tech Peaks, SafeGuard Privacy Leads Compliance Talks

As 2023 looms, leaders from SafeGuard Privacy will take the stage at the key industry events listed below to help publishers, agencies, brands, data providers and tech platforms to assess, audit  and prepare to comply with global privacy compliance laws and requirements. 

To date, in North America alone, 33 states have introduced some sort of data privacy legislation. California, Colorado, Virginia, Connecticut, and Utah have already signed those policies into law. Globally, 76% of countries have drafted or enacted some sort of personal data privacy protection, including Canada (in Quebec), Brazil, China, Russia, and Australia. (Enterprise Times) This legal complexity, as well as the seven-figure fines that have been levied on brands as established as Sephora have become more common as consumers and lawmakers increasingly expect compliance. In fact, according to comments California Attorney General Rob Bonta’s office recently provided to the WSJ, more than 100 public and private companies received letters as part of a 2021 sweep of large retailers that led to the Sephora settlement, and many more letters have gone out to comparable businesses in recent weeks as part of a new sweep.”

If you are interested in how to beat the compliance clock and succeed in an increasingly privacy-first era, please join us at these events and/or visit www.safeguardprivacy.com to learn more.

• November 3, New York, NYC NAI Privacy Meet Up @ Brand Safety Week
  • Returns and Risk – Can Privacy Be a Brand Value? Or is it Only a Risk Management Issue?  As privacy takes center stage in global policy debates, consumer data use for tailored content and advertising is facing increased scrutiny and, in some cases, calls for outright bans on data collection.  In this highly critical environment, how can brands interact with their customers, and acquire new ones, in a privacy safe way? Are there guardrails or best practices for creating experiences that both respect consumer privacy and utilize data driven insights that drive engagement and heighten brand perception? Join us for a fireside chat that explores the idea of privacy as a brand safety value, and shares tips for engaging consumers while respecting their privacy choices. Speakers: Leigh Freund,  Richy Glassberg, Co-Founder & CEO, SafeGuard Privacy, Julie Rubash, Chief Privacy Counsel, SourcePoint, Jonathan Joseph, Solutions & Marketing, Ketch

• November 8-10, Hollywood, CA 2022 ANA Masters of Advertising Law Conference
  • Vendor Risk: Essentials in the Changing Vendor Compliance Landscape   Many businesses may be surprised to hear about the consequences of failing to conduct vendor due diligence under the amended CCPA, as well as other state laws. They also may be interested to learn that their counter-party contracts must give them audit rights and that they need to conduct risk assessments. Under the GDPR, all businesses are responsible for their vendors, so it wasn’t a surprise when Vodafone was fined €8.15 million (U.S. $9.72 million) for failing to monitor its vendors’ aggressive telemarketing tactics. Don’t be surprised when this happens in the U.S. The vendor compliance landscape is changing globally. We will discuss what you need to know and what you need to do to mitigate vendor risk and ensure vendor privacy compliance.  Speakers: SafeGuard Privacy co-founders Richy Glassberg and Wayne Matus and RBI’s VP, Privacy Officer Laura Junes
  • Vendor Contracting California requires contracts to anyone you give, sell or share personal information, whether they are service providers, contractors, or any other type of third-party. We will discuss and explain the requirements under California law and how you might incorporate other laws as well as best practices. Speakers: Wayne Matus, Co-Founder, General Counsel & EVP, SafeGuard Privacy, Sal Tripi, Vice President – Digital Operations and Compliance, Publishers Clearing House, Jessica Lee CIPP/US, CIPP/E, CIPM, Chair, Privacy, Security & Data Innovations, Loeb & Loeb, Gary Kibel, Partner, Davis+Gilbert

• November 14, Menlo Park, CA Digital Marketing Summit 2022 by Luma Partners
  • Privacy as a Brand Advantage –   LUMA’s Digital Marketing Summit (DMS) connects the leading CEOs and Executive Decision Makers in tech to discover what’s next in digital marketing.  DMS is the exclusive one-stop-shop summit for non-stop networking, preeminent main stage content, and interactive breakouts. Speakers: SafeGuard Privacy co-founder Richy Glassberg will lead this conversation.