Aryel Joins IAB Europe’s Transparency and Consent Framework

Aryel today announces it is the latest Ads Manager to join IAB Europe’s Transparency and Consent Framework (TCF) v2.2. The new registration strengthens Aryel’s innovative advertising offerings by ensuring privacy, transparency, and data protection for its users in line with the most recent industry regulations.

Launched in April 2018, the TCF is a cross-industry standard that facilitates compliance with specific provisions of the ePrivacy Directive and the GDPR. It applies principles and requirements derived from these two legislative instruments to the context of the online industry, taking into account relevant EU-level guidance from the EDPB and national level guidance from Data Protection Authorities.

The framework allows publishers and technology partners to work together and provide users with a standardised experience when they make privacy choices. Additionally, the TCF enables users to grant or withhold consent and also exercise their ‘right to object’ to data being processed.

”This milestone marks yet another significant stride in our ongoing commitment to align Aryel’s Immersive Rich Media formats with the forefront of industry standards within the advertising landscape. Our dedication to ensuring compatibility with the latest advancements in the field is unwavering.” commented Vincenzo Schifano, COO at Aryel. “By embracing the IAB TCF, we are reinforcing our dedication to transparency, user privacy, and delivering a cutting-edge advertising experience. This achievement not only exemplifies our forward-thinking approach but also underscores our mission to provide advertisers with a robust and compliant platform for their immersive content. We look forward to continuing our journey towards excellence in the advertising industry, setting new benchmarks for immersive ad experiences.”

Equipped with the TFC v2.2, Aryel authorises its customers to advertise with confidence of maintaining user-privacy, further positioning itself as the leading AR marketing solution in the industry.

For more information about the TCF v2.2, visit https://iabeurope.eu/transparency-consent-framework/.

About Aryel:

Aryel, the cutting-edge Adtech startup, empowers agencies and brands to create, distribute, and optimise immersive advertising campaigns while gathering valuable data, including audience emotional states and facial features. Notably, Aryel serves a global clientele, including renowned organisations like WPP, Teads, Lavazza, PwC, Barilla, Ferrero, and many others.

Under the leadership of co-founder and CEO Mattia Salvi, Aryel achieved remarkable milestones in 2022, boasting a phenomenal 300% year-over-year growth and amassing a user base exceeding 50,000 users and more than 2,000 companies. In 2023, Aryel successfully secured €3.7 million in funding through a post-seed round, with Prana Ventures taking the lead. For more information, visit www.aryel.io.