Natalie White

Roughly four years ago, Natalie White stood outside Boston College’s Conte Forum asking girls basketball players about the pain and injuries caused by the shoes—designed for men—that they wore on the court. Today, the shoes White and her company Moolah Kicks designed especially for girls and women playing the game are sold at more than 450 Dick’s Sporting Goods locations across the country. The Moolah Kicks line now includes shoes for players at every position—including a high-top for forwards and centers launched in October—as well as performance apparel and warm-up gear.