Deborah Yeh

An early entrant to ecommerce, Sephora was more prepared than most when the pandemic hit the U.S. With physical stores closed, Sephora needed to get creative to reach its customers. “Even the basic routine of shooting content for our website and social platforms was disrupted,” Yeh says. Employees, now working remotely with Sephora’s San Francisco offices closed, were forced to set up studios in garages and figure out how to safely send samples. “We learned that we can do almost anything as a hack with the right level of creativity,” Yeh says.