Topic: Agencies
With such minimal returns, why do advertising creative leaders continue to dive into presidential campaigns? Obviously, they are drawn by the allure of being part of something big. And what’s bigger…
Whether opening a new overseas office, meeting with CMOs or pitching an account, Arnold global CEO Andrew Benett shifts gears and multitasks with ease, often at a relentless pace. Even…
On an "are-you-worried-about-the-economy" scale of 1 to 10 (10 being a repeat of the 2008 meltdown), agency chiefs are more worried than not that the glitchy economy will hurt their…
StrawberryFrog has hired Frances Rhodes, operations director at Goodby Silverstein & Partners, as director of operations at its New York headquarters, reporting to CEO Scott Goodson. Rhodes says her role Goodby…
In all the talk about the agency of the future, there’s oddly little talk about the client of the future. If the former is dysfunctional, the latter is probably dysfunctional…
The great in-house trading desk experiment that the big four agency holding companies—Publicis, WPP, Omnicom, and Interpublic—launched in the last few years appears to have yielded lukewarm results. In theory, by…
It doesn't matter who you are—there's a Honda Civic for you. That's the message of RPA's entertaining new ads for Honda, which broke Wednesday. To prove the point, they've assembled…
By Andrew McMains Starcom MediaVest Group global CEO Laura Desmond expects marketers to get back to basics and simplify their brand portfolios as the recession wears on and consumers cut…
Twitter and augmented reality are both pretty hot topics, though separate ones, in marketing these days. Now, Minneapolis agency Colle+McVoy is hoping for a little peanut-butter-and-chocolate action by combining…
A couple of years ago, Deutsch celebrated Advertising Week with an "adsturbation" theme. That clearly won't do in this economic climate, so this year the agency goes with a…
