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Topic: Agencies

Publicis Groupe Merges Digitas and LBi Super-shop, called DigitasLBi, has global aims

Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company announced today. Dubbed DigitasLBi, it will be led…

February 5, 2013, 12:19 PM EST

Clear Channel CEO : We've Navigated Content Chaos Before Bob Pittman on digital evolution of media and behavior

Now that everyone is creating content, how do marketers navigate that chaotic landscape? Clear Channel chief Bob Pittman argues we’ve all been down this road before. “Chatrooms at AOL became Facebook.…

October 4, 2012, 12:42 PM EDT

Facebook Rolls Out Studio Edge for Agencies Education platform schools creatives on social

Last year, Facebook launched Facebook Studio as a platform for agencies to showcase their social campaigns and interact with one another, an online community to get up to speed on…

August 22, 2012, 9:01 AM EDT

Profero Buys Majority Stake in Vox Collective Digital agency looks to reach Latino markets by taking on the struggling shop, which rebrands as Vox Profero

Digital agency Profero has purchased a majority stake in Latino-focused shop Vox Collective, the companies announced today. Financial terms were not disclosed. Vox Collective will rebrand as Vox Profero, while being…

July 9, 2012, 12:03 PM EDT

After AKQA Sale, LBi Steps Into Agency Acquisition Limelight Holding companies zeroing in on formidable European indie, sources say

While AKQA’s sale to WPP this week may represent the last major privately held digital agency entering corporate waters, industry players say holding companies will continue to cast their nets…

June 21, 2012, 3:31 PM EDT

BofA Selects WPP Agency Team as Global Creative Lead Hill Holliday given expanded duties

WPP’s Team Bank of America has been named the new global creative lead on the company’s business, replacing Omnicom’s BBDO after a review that kicked off in January, BofA confirmed. In…

May 3, 2012, 4:33 PM EDT

Big Fish, Small Ponds A look at small agencies across the nation that are proudly serving local clients

Way, way off Madison Avenue, tiny agencies churn out TV spots, websites, mailers and more for hometown retailers, tourism authorities, and local universities and hospitals. While some stretch beyond their…

April 25, 2012, 6:04 AM EDT

Startups, Agencies (Try to) Build Relations Frustrations abound, partnerships not so much

Would an advertising agency ever create the next Foursquare or Tumblr, asked James Cooper, chief creative innovation officer of JWT New York, during a panel yesterday on pitching startups to…

March 12, 2012, 12:53 PM EDT

New Facebook Pages Shake Up Social Ad Ecosystem Social ad vendors, agencies need to make tactical adjustments, experts say

Yesterday Facebook completed what it sees is a major transition—from an advertising platform to a marketing platform. "We are evolving from ads to stories," Facebook's director of global business marketing…

March 1, 2012, 12:14 PM EST

Adman Hitches a Ride With the Romney Camp Agency veteran Jim Ferguson enters an election arena that's been tough on creatives

With such minimal returns, why do advertising creative leaders continue to dive into presidential campaigns? Obviously, they are drawn by the allure of being part of something big. And what’s bigger…

January 24, 2012, 6:16 AM EST