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Topic: Agencies

Facebook Makes Play for Local Ads Shutterstock deal gives small marketers options for images

Facebook today announced it is offering advertisers on the social media platform free access to Shutterstock's library of images. The companies' partnership—financial terms were not disclosed—is designed to arm small-…

August 22, 2013, 1:54 PM EDT

Digital Agency Swift Buys PR Shop Saeger Media Group Drops "Collective" from name

Portland, Oregon-based digital creative agency Swift Collective has acquired Los Angeles-based public relations agency Saeger Media Group for an undisclosed sum. The combined company, announced Monday, will operate under the name…

August 19, 2013, 7:00 AM EDT

Why the New Union Contract Is Good for Everyone The SAG-AFTRA pact

While the advertising industry’s new contract with SAG-AFTRA is still awaiting approval by rank and file members, agencies and talent alike should be closely considering how it is already remaking…

May 27, 2013, 9:56 PM EDT

Two men stand in an Ace Hardware store.
Spark Wins Ace Hardware's Media Duties SMG shop beats out 3 for $44 million account

Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned. The assignment includes both traditional and digital work. The incumbent,…

May 15, 2013, 1:06 PM EDT

Publicis Groupe Merges Digitas and LBi Super-shop, called DigitasLBi, has global aims

Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company announced today. Dubbed DigitasLBi, it will be led…

February 5, 2013, 12:19 PM EST

Clear Channel CEO : We've Navigated Content Chaos Before Bob Pittman on digital evolution of media and behavior

Now that everyone is creating content, how do marketers navigate that chaotic landscape? Clear Channel chief Bob Pittman argues we’ve all been down this road before. “Chatrooms at AOL became Facebook.…

October 4, 2012, 12:42 PM EDT

Facebook Rolls Out Studio Edge for Agencies Education platform schools creatives on social

Last year, Facebook launched Facebook Studio as a platform for agencies to showcase their social campaigns and interact with one another, an online community to get up to speed on…

August 22, 2012, 9:01 AM EDT

Profero Buys Majority Stake in Vox Collective Digital agency looks to reach Latino markets by taking on the struggling shop, which rebrands as Vox Profero

Digital agency Profero has purchased a majority stake in Latino-focused shop Vox Collective, the companies announced today. Financial terms were not disclosed. Vox Collective will rebrand as Vox Profero, while being…

July 9, 2012, 12:03 PM EDT

After AKQA Sale, LBi Steps Into Agency Acquisition Limelight Holding companies zeroing in on formidable European indie, sources say

While AKQA’s sale to WPP this week may represent the last major privately held digital agency entering corporate waters, industry players say holding companies will continue to cast their nets…

June 21, 2012, 3:31 PM EDT

BofA Selects WPP Agency Team as Global Creative Lead Hill Holliday given expanded duties

WPP’s Team Bank of America has been named the new global creative lead on the company’s business, replacing Omnicom’s BBDO after a review that kicked off in January, BofA confirmed. In…

May 3, 2012, 4:33 PM EDT

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