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Topic: Agencies

BofA Selects WPP Agency Team as Global Creative Lead Hill Holliday given expanded duties

WPP’s Team Bank of America has been named the new global creative lead on the company’s business, replacing Omnicom’s BBDO after a review that kicked off in January, BofA confirmed. In…

May 3, 2012, 4:33 PM EDT

Big Fish, Small Ponds A look at small agencies across the nation that are proudly serving local clients

Way, way off Madison Avenue, tiny agencies churn out TV spots, websites, mailers and more for hometown retailers, tourism authorities, and local universities and hospitals. While some stretch beyond their…

April 25, 2012, 6:04 AM EDT

Startups, Agencies (Try to) Build Relations Frustrations abound, partnerships not so much

Would an advertising agency ever create the next Foursquare or Tumblr, asked James Cooper, chief creative innovation officer of JWT New York, during a panel yesterday on pitching startups to…

March 12, 2012, 12:53 PM EDT

New Facebook Pages Shake Up Social Ad Ecosystem Social ad vendors, agencies need to make tactical adjustments, experts say

Yesterday Facebook completed what it sees is a major transition—from an advertising platform to a marketing platform. "We are evolving from ads to stories," Facebook's director of global business marketing…

March 1, 2012, 12:14 PM EST

Adman Hitches a Ride With the Romney Camp Agency veteran Jim Ferguson enters an election arena that's been tough on creatives

With such minimal returns, why do advertising creative leaders continue to dive into presidential campaigns? Obviously, they are drawn by the allure of being part of something big. And what’s bigger…

January 24, 2012, 6:16 AM EST

Powered by Benett, Arnold Hits Its Stride On the global CEO's watch, agency yields buzz and solid growth

Whether opening a new overseas office, meeting with CMOs or pitching an account, Arnold global CEO Andrew Benett shifts gears and multitasks with ease, often at a relentless pace. Even…

January 17, 2012, 5:36 AM EST

Ad Agencies Register Concern on Economy While not in panic mode, CEOs, national buyers closely monitor economy

On an "are-you-worried-about-the-economy" scale of 1 to 10 (10 being a repeat of the 2008 meltdown), agency chiefs are more worried than not that the glitchy economy will hurt their…

August 15, 2011, 6:41 AM EDT

Goodby's Rhodes Jumps to StrawberryFrog Operations director to also switch coasts

StrawberryFrog has hired Frances Rhodes, operations director at Goodby Silverstein & Partners, as director of operations at its New York headquarters, reporting to CEO Scott Goodson. Rhodes says her role Goodby…

May 20, 2011, 7:28 AM EDT

Manifesto: The Client Isn't Always Right

In all the talk about the agency of the future, there’s oddly little talk about the client of the future. If the former is dysfunctional, the latter is probably dysfunctional…

May 2, 2011, 6:52 AM EDT

Holding Companies' Ad Trading Desks Delivering Mixed Results Goal of offering better pricing remains elusive

The great in-house trading desk experiment that the big four agency holding companies—Publicis, WPP, Omnicom, and Interpublic—launched in the last few years appears to have yielded lukewarm results. In theory, by…

May 2, 2011, 6:22 AM EDT

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