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The New Video Ad Viewability Metric Is Drawing Scrutiny

Advertisers not happy that impressions count after 2 seconds

The Media Rating Council today is adopting a viewability metric, or “currency,” for online video ads that defines when viewable display impressions count. It’s the industry’s first attempt to address…

Priceline Buys OpenTable for $2.6 Billion

Flight booker gets second chance at diversifying offers

The Priceline Group has agreed to purchase restaurant digital bookings company OpenTable for $2.6 billion. It's an intriguing move by the Norwalk, Conn.-based parent firm of Priceline.com, bringing together two major…

Too Legit to Quit: Uber Raises $1.2 Billion

Ride-sharing service picks up big money

Despite nagging questions about its legitimacy and its future, the hot car service/tech startup Uber just raised $1.2 billion. Uber operates in cities that have attempted to regulate it out of…

Quirky Is Telling the World Just How Unimportant Its CEO Is

It's all about the inventors

At the moment, you may not know who or what Quirky is—but you will soon. Founded in 2009 by Ben Kaufman, Quirky is a company that helps bring people's inventions to…

Fruit of the Loom Turns GIFs Into Father’s Day Gifts

Cheeky play on branded content

Fruit of the Loom is taking the traditional Father’s Day “good for one” perforated-paper coupons that kids dole out to their dads digital this year with a new commerce-enabled GIF…

Amazon Gets Schooled on Advertising

A lot to learn from e-commerce giant Alibaba

Amazon has a lot to learn from its Chinese doppelgänger, Alibaba Group, and its marketing machine, according to advertising industry experts and executives. Alibaba, planning its Wall Street debut possibly this…

How Advertising Powers China's IPO Darling Alibaba

Makes billions from marketing

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles…

Twitter, Kantar Expand Global Data Partnership

Developing new research tools for marketing

Twitter and marketing data agency Kantar have expanded their relationship. The two companies have forged a five-year deal to develop new research tools under a program called Data of Now, according…

Yelp, YP Partner in Local Advertising Deal

Listings meet online reviews

The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product,…

SMG’s Lead on P&G Wants to See a Shift From Social Media to Commerce

A chat with Lisa Hurwitz

Specs Who Lisa Hurwitz Age 37 New gig Evp, managing director, SMG, overseeing the Procter & Gamble North American communications planning business Old gig Evp, group account director, Leo Burnett and Arc Worldwide What’s the…

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