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Tablets Overtake Smartphones as the Big Shopping Device Mobile fuels retail

Mobile devices account for just 15 percent of e-commerce today, but eMarketer estimates that by 2017, one-fourth of online sales will be mobile-based as people conduct more of their lives…

May 22, 2013, 6:38 AM EDT

Ziff Davis Nabs NetShelter Boasts that deal will elevate it to position of No. 1 tech publisher

Ziff Davis announced on Monday that it has acquired NetShelter, a technology-centric ad network/platform which claims to represent about 150 websites. Ziff Davis boasted in a release that the deal with…

May 20, 2013, 3:05 PM EDT

Polyvore Uses Social Engagement to Grow Indie Brands Designer Collective driving sales

Last January, social style network Polyvore launched its Designer Collective, a mentorship program to help indie brands like Dannijo and Meredith Wendell learn to use Polyvore to drive traffic and sales.…

May 16, 2013, 1:54 PM EDT

Break Media Goes After Zach Braff's Kickstarter Campaign 'Don't Back Zach' initiative aims scrub to celebrity crowdfunding

Listen up, wealthy celebs. You don't need Kickstarter to finance your next project. Save crowdfunding for the cash-strapped creative types out there. That's the message from Break Media's ScreenJunkies, which has…

May 15, 2013, 3:35 PM EDT

Brands Are Giving Precious Ad Real Estate to Tumblr Like Facebook a few years ago

Brands are starting to plug Tumblr into paid ads, just like they did with Facebook a few years ago. In what could be an industry first, Champs Sports may put its…

May 6, 2013, 10:18 PM EDT

EBay Plans to Share Its Users' Data With Brands Faces perception issues

EBay will soon start letting brands build out audience segments using its wealth of shopping data so they can target ads to consumers on non-eBay sites, following a similar move by…

May 5, 2013, 11:09 PM EDT

Amazon Preps Kindle TV Set-Top Box Streaming device to join an already crowded market

After expanding into hardware creation with the Kindle, the Kindle Fire tablet and a rumored smart phone, Amazon is developing a proprietary TV set-top box.  According to unnamed sources cited by…

April 25, 2013, 1:38 PM EDT

Men Are More Likely Than Women to Use Mobile Shopping Technology Gets it done faster

When it comes to mobile shopping, the gender gap is alive and well. Data from the DDB Life Style Study looked at mobile shopping patterns by gender and found that…

April 24, 2013, 6:30 AM EDT

This Is How Johnson & Johnson's Acuvue Uses Real-Time Data Behind the digital dashboard

With spring-like weather finally here, contact lenses are in seasonal demand for teens, college kids and others who want to ward off itchy allergies or simply ditch their eyeglasses for…

April 21, 2013, 11:39 PM EDT

Lego's Consistency Has Been the Key to Its Success Getting girls was the tricky part

Few things are as important to a toy brand like Lego as consistency. No matter how many fancy licensing deals that brand has inked with the latest entertainment franchise (see…

April 15, 2013, 10:10 PM EDT

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