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Rodale Makes Key Digital Hire Beth Buehler is Dow Jones & Co. vet

Rodale has hired Beth Buehler as svp of digital operations and strategy, a newly created position and the latest sign of change at the family-owned company since Scott Schulman was…

February 6, 2014, 1:39 PM EST

NFL Linebackers Love Campbell’s, but Where Have All the Real Men Gone? Cut to Clay Matthews with a digitally enlarged noggin

To get across the idea that soup is a hearty, wholesome, stick-to-your-ribs sort of food, you couldn’t do much better than hire a pro football player. As these ads show,…

January 30, 2014, 7:44 AM EST

Showrooming is a Very Real Problem for Car Dealerships, Too 63% use their smartphones while at an auto lot

There’s been a lot of attention paid to the harm done to big-box stores when shoppers check out merchandise in brick-and-mortar outlets, only to buy it online (often at Amazon)…

January 24, 2014, 12:02 AM EST

The 'Internet of Things' Heralds the Arrival of the Jetsons Age Your fridge may soon tell you when to buy milk

What smartphones and apps have done to connect people to the Internet wherever they go, emerging new technologies will soon connect seemingly every other object in your life (even the…

January 5, 2014, 8:46 PM EST

Infographic: Holiday Mobile Sales People browse on their smartphones, buy from tablets

With smartphones becoming the new shopping device, how will mobile impact holiday shopping this year? AOL put together an infographic that combined early retail sales data with AOL Networks mobile…

December 17, 2013, 12:48 AM EST

Facebook Gives Retailers New Tool to Gauge Sales Expands Custom Audiences to help close the loop

Facebook is now helping retailers close the loop from placing ads to making sales. The social network just announced via blog post that it is working directly with stores to…

December 13, 2013, 3:32 PM EST

Check-ins With A Commercial Twist Rewards given for retail visits

A new commercial check-in mobile ad product is now available to retailers. SessionM, a Boston-based digital ad firm, developed the offering for its hundreds of clients with apps, which are…

December 11, 2013, 1:12 PM EST

The Future of Advertising Hinges on Understanding Identity Data needs context

 The word identity comes from the Latin word ident, meaning repeatedly, or again and again. The concept of identity is critically important in advertising. How can we aspire to provide…

December 9, 2013, 10:11 PM EST

RadioShack's Holiday Emails Will Change in Real Time Offers pivot in recipients' inboxes

Attention holiday shoppers, your emails are now targeting you in real time—at least if you've signed up for RadioShack's messages. The electronics retailer will use Movable Ink's technology that allows…

November 27, 2013, 10:17 AM EST

Winner of Salesforce's Hackathon Is Under Fire Upshot's $1M Dreamforce app may be a farce

The integrity of Salesforce’s hackathon event this week is being questioned after it was revealed that the winner, a former employee of the sponsor, may have built the app outside…

November 22, 2013, 4:18 PM EST

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