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LivingSocial Taps eBay Exec to Right the Ship Gautam Thakar brings marketing expertise

Seven months after Tim O’Shaughnessy said he would step down as LivingSocial CEO, the deals company has named Gautam Thakar as his replacement. Thakar has spent nearly the last decade working…

July 15, 2014, 3:35 PM EDT

The New Video Ad Viewability Metric Is Drawing Scrutiny Advertisers not happy that impressions count after 2 seconds

The Media Rating Council today is adopting a viewability metric, or “currency,” for online video ads that defines when viewable display impressions count. It’s the industry’s first attempt to address…

June 30, 2014, 12:01 AM EDT

Priceline Buys OpenTable for $2.6 Billion Flight booker gets second chance at diversifying offers

The Priceline Group has agreed to purchase restaurant digital bookings company OpenTable for $2.6 billion. It's an intriguing move by the Norwalk, Conn.-based parent firm of Priceline.com, bringing together two major…

June 13, 2014, 12:51 PM EDT

Too Legit to Quit: Uber Raises $1.2 Billion Ride-sharing service picks up big money

Despite nagging questions about its legitimacy and its future, the hot car service/tech startup Uber just raised $1.2 billion. Uber operates in cities that have attempted to regulate it out of…

June 6, 2014, 4:44 PM EDT

Quirky Is Telling the World Just How Unimportant Its CEO Is It's all about the inventors

At the moment, you may not know who or what Quirky is—but you will soon. Founded in 2009 by Ben Kaufman, Quirky is a company that helps bring people's inventions to…

May 30, 2014, 12:54 PM EDT

Fruit of the Loom Turns GIFs Into Father’s Day Gifts Cheeky play on branded content

Fruit of the Loom is taking the traditional Father’s Day “good for one” perforated-paper coupons that kids dole out to their dads digital this year with a new commerce-enabled GIF…

May 29, 2014, 5:07 PM EDT

Amazon Gets Schooled on Advertising A lot to learn from e-commerce giant Alibaba

Amazon has a lot to learn from its Chinese doppelgänger, Alibaba Group, and its marketing machine, according to advertising industry experts and executives. Alibaba, planning its Wall Street debut possibly this…

May 27, 2014, 6:09 AM EDT

How Advertising Powers China's IPO Darling Alibaba Makes billions from marketing

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles…

May 6, 2014, 10:34 PM EDT

Twitter, Kantar Expand Global Data Partnership Developing new research tools for marketing

Twitter and marketing data agency Kantar have expanded their relationship. The two companies have forged a five-year deal to develop new research tools under a program called Data of Now, according…

March 31, 2014, 2:07 PM EDT

Yelp, YP Partner in Local Advertising Deal Listings meet online reviews

The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product,…

March 20, 2014, 4:42 PM EDT

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