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The Future of Advertising Hinges on Understanding Identity Data needs context

 The word identity comes from the Latin word ident, meaning repeatedly, or again and again. The concept of identity is critically important in advertising. How can we aspire to provide…

December 9, 2013, 10:11 PM EST

RadioShack's Holiday Emails Will Change in Real Time Offers pivot in recipients' inboxes

Attention holiday shoppers, your emails are now targeting you in real time—at least if you've signed up for RadioShack's messages. The electronics retailer will use Movable Ink's technology that allows…

November 27, 2013, 10:17 AM EST

Winner of Salesforce's Hackathon Is Under Fire Upshot's $1M Dreamforce app may be a farce

The integrity of Salesforce’s hackathon event this week is being questioned after it was revealed that the winner, a former employee of the sponsor, may have built the app outside…

November 22, 2013, 4:18 PM EST

Flipboard Moves Into Commerce With New Shopping Channel App evolving from content discovery to products

After establishing itself as an editorial content discovery engine, Flipboard is hoping to do the same for commerce with a new shopping channel that will let people discover, view and…

November 11, 2013, 12:09 AM EST

Instagram Shares the Look of Its New Ad Products First sponsored images introduced to platform

Instagram is showing off its new sponsored look. Facebook’s photo-sharing network, which was bought last year for $1 billion, will start providing some returns after announcing ads were coming. Now, Instagram, in…

October 24, 2013, 3:29 PM EDT

Did Google CEO Larry Page Just Handle His Last Wall Street Call? No longer wants to talk every earnings period

Google CEO Larry Page signaled to Wall Street today that he no longer wants to handle routine quarterly calls. During today’s conference call with analysts announcing third quarter results, Page…

October 17, 2013, 5:53 PM EDT

Google's New Ads Will Include Familiar Faces Search giant follows a Facebook tactic that has alarmed privacy advocates

Meet the new face of Google advertising: You. The search giant, in the grand tradition of social advertising pioneered by Facebook, will plaster users’ profile photos from Google+  next to brands…

October 11, 2013, 11:44 AM EDT

Content Recommendation Company Now Allows Users to Reject Stories Taboola puts users in control of suggested content

Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests. The…

September 4, 2013, 11:00 AM EDT

Condé Nast Inks Big Deal With Amazon Offers 'All-Access' to digital subscriptions

Condé Nast has announced a big deal with Amazon that will let people buy and renew print and digital subscriptions to its magazines on the e-commerce giant. The new service,…

August 20, 2013, 11:08 AM EDT

Mozilla Decision Harms More Than Just Advertisers If cookies get blocked, the Internet will become far more costly to consumers

If technology ideologues don’t start heeding the warnings of the businesses that pay for the Internet’s incredible diversity, consumers worldwide will soon be left holding a bill that they didn’t…

August 8, 2013, 10:14 AM EDT

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