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The 4 Major Digital Ad Formats Face Off

Plus a look at the best and worst verticals for each

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings. Not…

Have We Entered the Age of Brand Terrorism?

Why foreign operatives have their sights set on America's famous brand names

In October, FBI director James Comey no doubt caused a sleepless night for many an executive when he told CBS' 60 Minutes that "there are two kinds of big companies in…

Twitter Now Lets Brands Tweet Deals to Users With a New Offer Button

Discounts in time for holidays

Twitter is rolling out a new feature that allow brands to tweet deals, which users can claim online and redeem in stores. Twitter Offers is the messaging network’s second step…

5 Social Media Hacks Every Marketer Should Know

Handy tricks to make the most of your posts

So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds. Marketers are doing whatever they…

Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds

Taps tech partners to develop marketing machine

Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community…

How YouTube's Hottest Personalities Are Becoming Offline Superstars

Michelle Phan, Rosanna Pansino and Bethany Mota are icons of a new generation

Beauty tutorial maven Michelle Phan, 27, baking impresario Rosanna Pansino, 29, and fashion and lifestyle guru Bethany Mota, 19, hardly need an introduction. The three women were the first YouTube…

Amazon Wants to Enter Your Homes and Hearts With This Super-Cheesy Infomercial

Its new Echo gadget is part of the family

"Alexa, do we really need a voice-activated speaker that listens for our every command?"  Amazon is trying to earn a spot on our bookshelves, countertops and coffee tables with Echo, a…

Alibaba Is in Talks With U.S. Movie Studios to Stream in China

Goes shopping for rights after big IPO

Alibaba founder Jack Ma, fresh off his company's record-breaking $22 billion public stock offering, is shopping for U.S. movies to stream online in China. Ma and a group of Alibaba…

Are These Ads Prejudiced Against Car Dealers?

They don't want to be called the H-word

Car buying is a delicate negotiation, but don’t call it haggling. Edmunds.com found that out the hard way with a YouTube ad campaign that spoofed car salesmen with videos involving…

34 Places Where You Can Start Using Your iPhone to Buy Stuff

McDonald's, Macy's, Disney World accept Apple Pay

So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list…

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