Here's How Facebook Plans to Help Brands Find Out When Their Ads Actually Worked

'Lift' addresses a nagging industry problem

Facebook is looking for an answer to that age-old marketing question: Which part of your advertising is actually working? The social network is launching a new product today to help…

Woody Allen Will Create His First TV Show for Amazon, but Not Everyone Is Thrilled

Online video exclusive sparks dark mockery on Twitter

Woody Allen is headed to the small screen. Amazon said Tuesday that it has green-lit the first season of a new television series created by the Academy Award-winning director and…

More Top Media Publications Trust Programmatic For Premium Ad Inventory

Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

Condoms, Horse Heads, Handcuffs and 11 Other Things Amazon Will Now Deliver in an Hour

New Prime app promises weirdness without the wait

Amazon's whole mission is to get people what they want as fast as possible, a pledge the retailer took to an extreme new level with today's debut of a one-hour delivery…

The 4 Major Digital Ad Formats Face Off

Plus a look at the best and worst verticals for each

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings. Not…

Have We Entered the Age of Brand Terrorism?

Why foreign operatives have their sights set on America's famous brand names

In October, FBI director James Comey no doubt caused a sleepless night for many an executive when he told CBS' 60 Minutes that "there are two kinds of big companies in…

Twitter Now Lets Brands Tweet Deals to Users With a New Offer Button

Discounts in time for holidays

Twitter is rolling out a new feature that allow brands to tweet deals, which users can claim online and redeem in stores. Twitter Offers is the messaging network’s second step…

5 Social Media Hacks Every Marketer Should Know

Handy tricks to make the most of your posts

So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds. Marketers are doing whatever they…

Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds

Taps tech partners to develop marketing machine

Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community…

How YouTube's Hottest Personalities Are Becoming Offline Superstars

Michelle Phan, Rosanna Pansino and Bethany Mota are icons of a new generation

Beauty tutorial maven Michelle Phan, 27, baking impresario Rosanna Pansino, 29, and fashion and lifestyle guru Bethany Mota, 19, hardly need an introduction. The three women were the first YouTube…