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Twitter Now Lets Brands Tweet Deals to Users With a New Offer Button Discounts in time for holidays

Twitter is rolling out a new feature that allow brands to tweet deals, which users can claim online and redeem in stores. Twitter Offers is the messaging network’s second step…

November 25, 2014, 12:24 PM EST

5 Social Media Hacks Every Marketer Should Know Handy tricks to make the most of your posts

So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds. Marketers are doing whatever they…

November 25, 2014, 7:04 AM EST

Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds Taps tech partners to develop marketing machine

Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community…

November 21, 2014, 12:00 PM EST

How YouTube's Hottest Personalities Are Becoming Offline Superstars Michelle Phan, Rosanna Pansino and Bethany Mota are icons of a new generation

Beauty tutorial maven Michelle Phan, 27, baking impresario Rosanna Pansino, 29, and fashion and lifestyle guru Bethany Mota, 19, hardly need an introduction. The three women were the first YouTube…

November 10, 2014, 12:02 AM EST

Amazon Wants to Enter Your Homes and Hearts With This Super-Cheesy Infomercial Its new Echo gadget is part of the family

"Alexa, do we really need a voice-activated speaker that listens for our every command?"  Amazon is trying to earn a spot on our bookshelves, countertops and coffee tables with Echo, a…

November 6, 2014, 4:08 PM EST

Alibaba Is in Talks With U.S. Movie Studios to Stream in China Goes shopping for rights after big IPO

Alibaba founder Jack Ma, fresh off his company's record-breaking $22 billion public stock offering, is shopping for U.S. movies to stream online in China. Ma and a group of Alibaba…

October 24, 2014, 2:42 PM EDT

Are These Ads Prejudiced Against Car Dealers? They don't want to be called the H-word

Car buying is a delicate negotiation, but don’t call it haggling. Edmunds.com found that out the hard way with a YouTube ad campaign that spoofed car salesmen with videos involving…

October 24, 2014, 2:39 PM EDT

34 Places Where You Can Start Using Your iPhone to Buy Stuff McDonald's, Macy's, Disney World accept Apple Pay

So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list…

October 16, 2014, 3:04 PM EDT

McDonald's Now Accepts American Express Rewards Points Launches this week in New York, Chicago

American Express is partnering with McDonald's to offer a new service that allows rewards program cardholders to redeem points for meals. The pay-with-points service launches this week in New York and…

October 14, 2014, 3:15 PM EDT

Google Ramps Up the Same-Day Delivery Service War With more cities and merchants on board, can it take on Amazon Prime?

Google is hoping that if you're going to shop local, you'll go with Google Express. This week, the company officially rebranded its former Shopping Express service—which allows people to order items…

October 14, 2014, 11:52 AM EDT

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