Black Friday Mobile Conversions Finally Surpassed Desktop on Facebook

Shoppers make purchases on their phones quicker

Mobile commerce through Facebook continued its upward dominance of the 2016 holiday shopping season, beating out desktop conversions for the first time to account for 51 percent of all transactions. According…

Facebook Is Building Its First Startup Incubator in Paris

Some companies will have access to the social giant's resources

Facebook is starting to friend—and maybe even poke—a new area of innovation outside of Silicon Valley: France. Facebook has picked Paris as the place to house Startup Garage, its first official…

Despite Post-Election Depression, Social Chatter Around Black Friday Is Mostly Positive

Salesforce looked at past 30 days

Despite the negative nature of pre- and post-election social, Americans seem to at least be on the up and up when it comes to shopping. According to an analysis of social…

Instagram Is Letting Brands Test Taggable, Buyable Products in Photos

Feature launched with partners like Kate Spade and J. Crew

Instagram is moving further into the world of ecommerce by allowing brands to test taggable products in their photos. The Facebook-owned app is beginning to test organic posts that let nearly…

The Where Factor: How Location Data Offers a New Marketing Edge

Brands must provide value if you share your whereabouts

Location. Location. Location. It's not just a crucial factor in real estate. Whether one is globe-trotting or strolling through the Lower East Side of Manhattan, an individual's longitudes and latitudes…

Facebook Launches Marketplace to Let Users Buy and Sell Items

It's like a cross between Craigslist and eBay

Facebook is launching its own online venue for users to buy and sell things across their social networks. Today, the company announced the launch of Marketplace, a destination for people to…

Marketing to Olympic Audiences? This Infographic Could Mean Campaign Gold

Soccer fans drink wine, Aussies drive compact cars

Starting tonight, the world will be watching as the 2016 Olympics gets underway in Rio, potentially garnering the highest ratings for a Summer Olympics ever. That could mean big bucks…

New Study Says People Are More Likely to Buy From Brands That Use Virtual Reality

Medium makes them seem modern

Brands trying out virtual reality as part of a marketing strategy might be wary about whether spending on the emerging platform is worth it. But new research suggests the investment…

Parents Are Increasingly Using Mobile Devices for Back-to-School Shopping

And they're buying tech products

This year's back-to-school shopping seems to have parents spending more on mobile—and more overall. According to the results of a survey released today by Rubicon project, more than a third of…

YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads

Including a free app with music and editing tools

YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses. Today, Google is launching three ways for SMBs to create video ads for…