How Patron’s CMO Found Success In Selling Its Substance Over Its Style
Brand Marketing
Two years ago, when Lee Applbaum joined Patrón Spirits as CMO, the casual observer might have thought he had a breezy job ahead.
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Brand Marketing
Two years ago, when Lee Applbaum joined Patrón Spirits as CMO, the casual observer might have thought he had a breezy job ahead.
