Upfront

Why the Conversational Power of Podcasting Is the Future of Advertising

It's been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of "conversations"—conversations between platforms and brands, between brands and consumers. I wonder,

Turner Will Continue Reduced Ad Loads on TNT Next Year, and Could Expand to TBS in 2018

Turner's experiment with reduced ad loads of up to 50 percent on TNT's new drama Animal Kingdom this summer has been so successful that the company is already planning on expanding its scope over the next two years.

NBCUniversal Wraps Upfront With Huge 12.5% CPM Hikes for NBC

The final broadcaster has crossed the upfront finish line. NBCUniversal has finished its upfront business, securing CPM (cost per thousand viewers reached) increases of 12.5 percent for NBC in prime time, Comcast chairman and CEO Brian Roberts announced this morning during Comcast's earnings call with investors.

Fox Finishes Upfront Sales Strong Thanks to Interest in New Shows Like Lethal Weapon

After nursing its wounds during last year's upfront presentation, Fox is in a much more celebratory mood this time around.

The Upfront Is Alive and Well, and That’s Good for the Whole Buy-Sell Ecosystem

Independence Day has come and gone—no, I'm not just talking about the movie sequel—and the 2016 upfront marketplace will soon follow.

ABC Finishes Its Upfront Sales Strong and Early Thanks to Slate of Freshman Programs

While ABC took its time during last year's upfront negotiations, which didn't officially wrap until August, the network worked with a bit more urgency this year. ABC has finished its upfront sales, with CPM (cost per thousand viewers reached) increases ranging from 9 to 10 percent, according to a person with knowledge of the negotiations. Volume gains were also strong.

Turner Is the Latest Media Company to Secure Double-Digit CPM Gains in Its Upfront

All those broadcast and cable networks that predicted a strong upfront season have been proven correct so far. As networks and buyers try to wrap up their upfront business in advance of the July 4 holiday, Turner has crossed the finish line, and like many other networks, secured CPM (cost per thousand viewers reached) gains in the low double digits.

Disney Channel Sees Big CPM and Volume Gains as Toy Companies Expand Holiday Ad Buys

As more media companies pull within sight of the finish line, Disney Channel is the latest to conclude its upfront negotiations.

After Finishing Viacom’s Upfront, Jeff Lucas Moves to Snapchat as VP and Head of Global Sales

Less than two weeks after speedily wrapping up Viacom's upfront sales, Jeff Lucas is stepping down as the company's ad sales chief to become Snapchat's vice president and head of global sales.

ABC Sets Fall Premiere Schedule, Including Its New Kiefer Sutherland Drama

A week after the other four broadcast networks locked in their fall premiere dates, ABC is finally ready to join the party.