It's been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of "conversations"—conversations between platforms and brands, between brands and consumers. I wonder,
Turner's experiment with reduced ad loads of up to 50 percent on TNT's new drama Animal Kingdom this summer has been so successful that the company is already planning on expanding its scope over the next two years.
The final broadcaster has crossed the upfront finish line. NBCUniversal has finished its upfront business, securing CPM (cost per thousand viewers reached) increases of 12.5 percent for NBC in prime time, Comcast chairman and CEO Brian Roberts announced this morning during Comcast's earnings call with investors.
After nursing its wounds during last year's upfront presentation, Fox is in a much more celebratory mood this time around.
Independence Day has come and gone—no, I'm not just talking about the movie sequel—and the 2016 upfront marketplace will soon follow.
While ABC took its time during last year's upfront negotiations, which didn't officially wrap until August, the network worked with a bit more urgency this year. ABC has finished its upfront sales, with CPM (cost per thousand viewers reached) increases ranging from 9 to 10 percent, according to a person with knowledge of the negotiations. Volume gains were also strong.
All those broadcast and cable networks that predicted a strong upfront season have been proven correct so far. As networks and buyers try to wrap up their upfront business in advance of the July 4 holiday, Turner has crossed the finish line, and like many other networks, secured CPM (cost per thousand viewers reached) gains in the low double digits.
As more media companies pull within sight of the finish line, Disney Channel is the latest to conclude its upfront negotiations.
Less than two weeks after speedily wrapping up Viacom's upfront sales, Jeff Lucas is stepping down as the company's ad sales chief to become Snapchat's vice president and head of global sales.
A week after the other four broadcast networks locked in their fall premiere dates, ABC is finally ready to join the party.