Macy's has found a new home for its multicultural marketing account. New York shop Walton Isaacson has landed the business after a review. Annual media spending is estimated at $40 million.
Mars and Safeway have expanded their relationships with DDB's Chicago office. Mars has shifted creative responsibilities for its 3 Musketeers candy bar to the Omnicom Group agency, Mars confirmed. The shop now handles seven Mars brands; the others are Skittles, Starburst, Milky Way, Combos, Lifesavers and Temptations, a snack treat for cats.