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Is This the Long-Awaited Answer to Measuring Video Viewers Everywhere They’re Watching?

Call it the time-shifted, made-for-tablets Winter Olympics. When Americans took in the jumps, spills and crashes from Sochi in February, they made Olympic history of their own. Viewing on mobile apps shot up a staggering 387 percent versus the Vancouver Games four years prior, according to internal NBCUniversal data, while on-demand TV viewing more than tripled.