Holy Shark! Syfy Builds a Franchise Without Traditional Ads
Turns out your best marketing tool is word of mouth, especially if the mouth in question is filled with rows of gigantic, serrated teeth. Dave Howe, president of Syfy, attributed [...]
5 New Cable Series We Can’t Wait For
It’s that time of year again: time to admit that newbie broadcast shows like Welcome to the Family and We Are Men really, really didn’t work, that Lucky 7 was [...]
NBCUniversal Unites Broadcast and Cable Ad Sales Divisions
NBCUniversal is reorganizing its sales structure under Linda Yaccarino, and now the network's spots, integrations and sponsorships will be grouped not by media type but by content—and yes, it will [...]
SessionM Says It Has a Better Solution for Mobile Targeting
Performance Marketing
Mobile advertising is growing rapidly, but the jury is still out on its effectiveness for brands.
The Web Is a Lab for Marketable TV Content, and Vice Versa
The lines between digital and linear distribution are a lot less blurry than advertised when it comes to the business models of cable television and the online space, but content [...]
Ghost Ghirls and Tiny Commando Are Both Really Funny
Performance Marketing
If you're going to make a scripted web series, it's almost a foregone conclusion that it will be a comedy—sci-fi costs too much, most straight-up dramas have too many locations for [...]