swimming

Champion Swimmer Ian Thorpe Pitches Thorpedo Pool Cleaning Service to Australians

Ad agencies will eventually tire of fake documentary videos, we promise—but not before Optus has a chance to reveal that, yes, Olympic swimmer Ian Thorpe's Thorpedo Pool Cleaning ad was a joke.

Michael Phelps Returns for One Last Swim in Under Armour’s Haunting New Ad

Michael Phelps has been an Under Armour endorser since 2010, but of course, he's only truly in the spotlight quadrennially, during the Olympics. Now 30 years old, the world's greatest-ever swimmer is making one final Olympic push—for the Rio Games this August.  Under Armour is celebrating its hero's last stand with a beautiful and brooding ad from Droga5 that focuses on Phelps's intense training regimen—in other words, everything he's been doing while outside the spotlight to prepare for those precious moments in the pool.

USA Swimming Asks Kids to Trade Basketball for Cannonballs

A recent campaign from USA Swimming, which promotes participation at all levels in addition to the Olympic team, attempts to get kids back in the pool.