If you love Skittles and Aerosmith, have we got good Super Bowl news for you. The veteran rock band's iconic frontman, Steven Tyler, always had What It Takes, and now he's Back in the Saddle for this Crazy teaser starring his Amazing hair (OK we'll stop with the song references now) and a custom mic stand decorated with a rainbow assortment of ... you guessed it. (Update: The team behind the Skittles Super Bowl ad clarified in a follow-up note that the microphone was a gift to Tyler in thanks for appearing in the ad. Sadly, we're told the mic isn't actually in the spot.) The ad, created by DDB Chicago, will mark the second time Skittles has appeared in the Big Game following last year's spot starring two men in an epic arm wrestling contest.
The second installment of the new cycle of American Idol dominated the Thursday night ratings race, drawing 16.3 million viewers and a 5.6 in the dollar demo.
In a major restructuring of News Corp.’s media and entertainment juggernaut, Peter Rice has been elevated to chairman and CEO of the Fox Networks Group. The promotion puts Rice at the helm of the broadcast unit, the cable networks FX and National Geographic Channel and Fox Sports.
American Idol faces another major casting overhaul, as its most flamboyant celebrity judge has decided to walk away from the Fox juggernaut. Aerosmith singer Steven Tyler on Thursday announced he would not return for Idol’s 12th season, saying that it was time for him to get back in the saddle again with his bandmates.
Back in the old days, i.e., PF&T (pre-Facebook and Twitter), American Idol fans were still social. Yet instead of status updates and tweets, they did what they could with “the technology of those times,” explained Don Wilcox, Fox’s vp and gm of branded entertainment. That is, if you wanted to debate Justin vs.