September issues

Hearst Is Hawking September Issues From Its ‘MagMobile’—a Roving Newsstand on Wheels

In an effort to promote its all-important September fashion issues, Hearst is taking its consumer marketing strategy to the streets—literally. This morning, the publisher is debuting the "MagMobile," a roving newsstand selling copies of Elle, Harper's Bazaar, Marie Claire, Cosmopolitan and Seventeen in and around New York City.

Hearst Projecting September Ad Growth for Fashion Set

Fashion magazines haven't yet closed their September issues in the hotly contested ad page race, but Hearst is hoping to grab the spotlight ahead of its rivals, revealing that Elle, Harper's Bazaar and Marie Claire will all break their own previous records this year.