Richard Roth

Roth Associates Merges With The Observatory

After six years of courting, Roth Associates and The Observatory International are tying the knot.The consultancies, which primarily help marketers search for ad agencies, are merging to create Roth Observatory International. The combined operation will have a presence in 10 cities, including New York, Los Angeles, London, Tokyo, Hamburg, Warsaw and Johannesburg.

Consultants Scratch Heads Over Publicis-Omnicom Deal

It’s early days, but consultants who help marketers find agencies are still struggling to grasp the strategic rationale for Omnicom Group’s mega-merger with Publicis Groupe.

Here’s Who May Gain From Publicis-Omnicom Client Fallout

As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to gain share.

Search Consultancy Partner Steps Up

Roth Associates’ expansion to the West Coast has been fruitful, and now the man behind it is being rewarded.Casey Burnett has assumed the broader role of global managing partner at the New York-based consultancy. Burnett was previously director of West Coast operations, and he retains that title as well.

Alliance for Atlantic City Seeks Agency

Now that a group charged with burnishing the image of Atlantic City has a leader, it’s time to find an ad agency.