Retail apps

Tablets Overtake Smartphones as the Big Shopping Device

Mobile devices account for just 15 percent of e-commerce today, but eMarketer estimates that by 2017, one-fourth of online sales will be mobile-based as people conduct more of their lives on smartphones and tablets.

Men Are More Likely Than Women to Use Mobile Shopping Technology

When it comes to mobile shopping, the gender gap is alive and well. Data from the DDB Life Style Study looked at mobile shopping patterns by gender and found that men were much more inclined than women to use mobile phones to shop or use QR codes and apps to find the best deals.