Rental Cars

Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers

Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president Michael Sussman.

Ad of the Day: Hertz

The season's most amazing new winter accessory has turned out—for better or worse—to be a deviously clever ad campaign in disguise.

Ad of the Day: Hertz

Can you now rent Lightning McQueen from Hertz? Well, no. Race cars are still not available in the rental company's inventory.

Avis helping out baseball’s abused mascots

McCann Erickson's "Billy the Bear" baseball mascot needs a "rental health day" in this Avis commercial. He bitches about his sweaty costume, the rude fans and his grueling work schedule. […]