Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president Michael Sussman.
The season's most amazing new winter accessory has turned out—for better or worse—to be a deviously clever ad campaign in disguise.
Can you now rent Lightning McQueen from Hertz? Well, no. Race cars are still not available in the rental company's inventory.