Neither presidential candidate is doing a great job in building the kind of brand that will motivate voters on Election Day. Take a look at any of the nation's major political polls and it's clear that both have the kind of scores that would cause any campaign or brand manager pause.
Matt Seiler, CEO of Mediabrands, enjoys a double life as ad man and lobbyist. In his role as chairman of the Professionals in Advertising Political Action Committee, Seiler shuttles regularly between New York and Washington, D.C., to rub elbows and contribute to politicians looking out for the ad industry's interests in the nation's capital.
If it weren’t for the candidates' PACs, Super Tuesday spending would have been a trickle. A whopping 87 percent of the $6.1 million spent on spot TV during the last week (Feb. 27 to March 4) leading up to the 10 primaries, was PAC money, according to a TVB analysis of Campaign Media Analysis Group data.
Mitt Romney and Romney PACs outspent former Speaker of the House Newt Gingrich in South Carolina in TV advertising nearly 2 to 1, but it wasn't enough, according to a TVB analysis of spending in the state.