A week of May sweeps has been burned off and yet the broadcast networks have yet to air a single tent pole event. But while it’s been business as usual at the Big Four, a flurry of high-profile miniseries, limited-run serials and Very Special Episodes are set to air in the coming weeks.
Favorable year-ago comps and a whole bunch of additional NBA playoff games helped lift second-quarter TV ad sales revenue by 6 percent to $18.4 billion. According to a new report from Kantar Media, TV spend accounted for a little more than half (51 percent) of the $35.8 billion that was invested in all U.S. media during the period spanning April 1-June 30.
After three years of sharing the rights to the NCAA Men’s Division I National Basketball Tournament, CBS and Turner Sports have agreed to accelerate their transition game. Beginning in March 2014, TBS will begin carrying the two national semi-final games, better known as the Final Four.
With the curtain set to go up on the 2013 NBA Playoffs, Turner Sports is priming the promotional pump with a little help from Rihanna and the Crossroads of the World.
A record turnout for its coverage of the NBA Playoffs secured a big second-quarter ratings win for TNT, which held off rival USA Network across all the top TV demos.
Ratings for TNT’s coverage of the NBA Eastern Conference Finals have been weirdly consistent thus far, hovering at around the 11 million mark for each of the three broadcasts.
The NBA Eastern Conference Finals got off to a blazing start on TNT, as Game 1 of the Miami Heat-Chicago Bulls series earned the largest audience ever for a cable pro hoops telecast. Sunday’s series opener delivered 11.1 million viewers on TNT, up 56 percent from Game 1 of last year’s Western Conference Finals (7.11 million).