Mohegan Sun has added new agencies to its roster to create ads ads and buy media. Taxi has replaced People Ideas & Culture as lead creative agency for the Uncasville, Conn.-based entertainment complex. The assignment, which also includes advertising for Mohegan Sun properties in Wilkes-Barre, Penn. and Atlantic City, N.J., came after a review.
Mohegan Sun has taken its money off the table in concerns to Penn State this fall, following State Farm as the second known brand to cut ties with the university’s football program.