Mike Lear

A Creative Leader From Martin Agency Has Moved to Erwin Penland

Erwin Penland has made its first big staffing move since the November announcement that CMO Joe Saracino would replace outgoing ceo Joe Erwin by hiring Martin Agency veteran Mike Lear as its newest executive creative director.

Watch Out Hamburger Helper, Midas Has a Talking Hand Now Too

Midas and The Martin Agency are putting their faith in a talking hand.A new campaign breaking tonight uses a disembodied golden hand with a face in its palm to represent the auto repair chain’s “Midas touch.” The character appears in two TV spots and other types of ads, including promotional signs inside the chain’s waiting rooms.