Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate colossus it would become. Today, PepsiCo's 22 brands each generate more than $1 billion in annual sales.
The latest ads in Carmichael Lynch's master and apprentice campaign for Steak 'n Shake continue to use sound effects and choice props to comic effect. This time, the main featured sound effect is the comically exaggerated air karate chop. The latest series of wooshes reminds us fondly of Weird Al's absurd dance sequence in his 1988 parody of Michael Jackson's Bad ("Because I'm fat ..."). As for the prop, it's a black blindfold that the master wears in his Pin-the-tail-on-the-donkey-like search for a milkshake in the desert. The tagline remains, "Hunger wisely." As with last year's spots, these were directed by Harold Einstein.
Elvis is back in the building, sort of. Authentic Brands Group, which manages Elvis’ estate, and digital production company Pulse Evolution will bring the King back to life as a hologram. The companies plan to have Elvis shake, rattle and roll in live shows, commercials and movies.
The week got off to a good start for ABC. The network's Sunday broadcast of the Billboard Music Awards won out handily over season finales of The Good Wife and The Amazing Race on CBS, both of which were flat in 18-49. The Billboard show hit a 13-year audience high—a rarity in an age of increased fragmentation.
In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for sale. Today, of course, every celebrity has a perfume, and all it takes is a call to the Home Shopping Network to buy it. Ever wonder how this part of Western civilization devolved in this manner?
In a moment of hubris documented in his NBC special, Justin Bieber compared himself to the Beatles. And while the Canadian pop phenom certainly draws his share of screaming teenage girls, as a TV star he’s no Ringo.
Whitney Houston may have cast a long shadow over the 54th Grammy Awards, but the music community’s response to the singer’s death helped generate huge ratings for CBS.
Prior to his death in 1979, John Wayne appeared in 150 films in which he played everything from a gun-slinging cowboy to a gun-slinging Marine storming Iwo Jima.
Just last night I said to the wife, "You know what I'd really like? Some of Michael Jackson's hair. In fact, I want the toasted tresses from the 1984 Pepsi […]
It's come to this: Greedy vultures at some outfit called LifeGem claim to be making jewelry out of the charred hair from Michael Jackson's ill-fated 1984 Pepsi commercial shoot. There's […]