Marjorie Kaplan

Marjorie Kaplan Is Juggling 2 Discovery Networks Through the Upfront and Beyond

Specs

Zaslav: Discovery Banking on CPM Gains

On Thursday morning's Q4 earnings call, Discovery Communications CEO David Zaslav told analysts in no uncertain terms that he expects to realize greater profits over the next few years by raising ad rates. "I think you'll see over the next couple of years that that'll be the sustained wind at our back," he said.